Meet us at the Manchester Watch Show, Saturday 7 November 2026 Launching in Türkiye: microsaat.com.tr Looking for a small number of independent brands to launch with Draft
TREN

For watch brands

Your partner for Türkiye

Micro Saat is a curated online watch store bringing independent brands to Turkish collectors. We handle import, sales, marketing and after-sales, so your watches reach a new market without you building a local operation.

Talk to usHow it works

Why Türkiye, why now

A collector market that independent brands have barely reached

Real demand

Turkish collectors follow the same reviewers, forums and Instagram accounts as collectors in London or New York. They know the brands, but most can only buy them through grey imports.

Few official channels

Most independent brands have no authorised partner in Türkiye. Buyers face customs fees, no local warranty and payment in foreign currency.

How Turks buy

Online shoppers expect prices in lira, instalment plans on their cards and fast local delivery. A local store removes every one of those barriers.

What we take care of

Everything between your workshop and a Turkish wrist

Import and customsWe import as the registered company, clear customs and pay duties.
Sales in liraA Turkish online store with VAT-inclusive prices and card instalments.
Turkish contentProduct pages, brand stories and social media written in Turkish.
Warranty and serviceFirst point of contact for customers; we coordinate repairs with you.
Price protectionWe sell at your recommended price level and protect your positioning.
Clear reportingMonthly sales and stock reports, and what customers say about your watches.

How we work

Three steps, starting small

  1. 1

    Introduction

    A short call or a meeting at a watch show. We agree which references fit the Turkish market.

  2. 2

    Pilot order

    A small first order of a few references, on wholesale terms that work for both sides.

  3. 3

    Launch and grow

    We launch your brand with a story, a product page and social content, then reorder as it sells.

Who we are

Founded by a collector

Micro Saat was founded by Fercan, a watch collector who splits his time between London and Ankara. He has a background in M&A and operations and is building Micro Saat to give independent brands the careful, long-term representation they rarely get in new markets.

Let's talk

Meet us at the Manchester Watch Show

We'll be at the show on Saturday 7 November 2026. Send us a note and we'll find a time to meet at your stand, or arrange a call.

Emailpartners@microsaat.com
Websitemicrosaat.com.tr
Based inLondon and Ankara